![]() market share of energy drink beverages and shots by type 2012 Global leading energy brands based on sales 2013Ĭaffeine amount in U.S. sales share of energy drink beverages and shots by channel 2012 Such products can be harmful if consumed in excess. Caffeine is the most common stimulant used within energy drinks, other ingredients can include sugar, sweeteners, herbal extracts, and various vitamins. They contain different stimulant compounds which provide mental and physical stimulation, making the consumer feel more awake. Clever television advertising also helped Red Bull become a household name.Įnergy drinks are part of the non-alcoholic beverage industry and can be manufactured with or without carbonation. It has created extreme sports events such as the Red Bull Air Race and the Red Bull Cliff Diving World Series and owns multiple sports teams in racing and soccer. Part of the appeal of the beverage may be in part to its advertising. Red Bull’s brand value reached over 18 billion U.S. Red Bull is the primary energy drink brand sold by Red Bull GmbH, an Austrian beverage company which was created in 1987. Celsius, Bang, and Rockstar also featured in the top five energy drinks of 2023. Monster Energy followed in second place, with almost 30 percent market share. This translated into sales of around 7.34 billion U.S. Red Bull was the leading brand within the United States energy drinks market in the 52 weeks ending on responsible for almost one half of all sales.
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